Why Adults Lose Creativity—And How to Bring It Back at Work

Why do adults lose a sense of creativity and play? Why does this even matter in a corporate setting? I’m interested in the corporate realm specifically because that is the area where I’ve personally experienced it being squelched… yep, I said squelched.

Creativity is the foundation for everything. In corporate land - for the employee experience, clients... keeping your customers inspired and your people to keep coming back to work day after day. Keeping it fresh, keeping it current, keeping it alive. This is why creative agencies charge millions for ideas. It’s the most valuable thing you can buy.